X-Technology Swiss is taking over the distribution of its X Socks line of sports socks in France, starting next April, after working for 20 years through Sidas. The latter company has decided to concentrate on its own brands: Podiatech, Sidas, the Sidas Academy, Therm-ic and Shoo IQ. Sidas has already started to offer socks for skiing as well as running and trail running under its own brand name. The French company will further diversify its focus from the winter sports sector by launching a hiking and trekking line under the Therm-ic brand for the summer 2022 season.

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