Simon Hawkins, a British executive who spent 15 years at Reebok and previously worked for Umbro, is named vice president of licensing and sales for Global Brands Group EMEA (Europe, Middle East, Africa). FIFA has given Global Brands the job of managing its global licensing operations and to operate exclusive FIFA-branded retail destinations for all FIFA events through 2014, including the next World Cup in South Africa. At Reebok, Hawkins acted most recently as vice president of EMEA where created a single sales organization for 11 subsidiaries and six independent distributors. He was also general manager of Reebok Holland and sales director of the brand for the UK and Ireland.