Skechers has signed marketing agreements with sports legends Mark Cuban, Joe Montana and Tommy Lasorda to launch the Relaxed Fit men's footwear collection, inspired by the popularity of relaxed fit jeans to offer a similar type of comfort with a more stylish design. Each one of the endorsees will star in his own TV commercial for the new collection, as part of an international multi-platform agreement that includes print, in-store, online and social media. The spots will start with the initial launch of the collection by Mark Cuban this autumn and will then run consecutively. Cuban and Montana previously endorsed the Skechers brand in Super Bowl spots for the company.