Skechers has teamed up with Sugar Ray Leonard, the boxing champion, for a multimedia campaign to promote its Relaxed Fit range from the second half of this year until December 2016. Other stars that featured in campaigns for this range include Pete Rose, Joe Montana, Joe Namath and Ringo Starr. Leonard won the gold medal in the light-welterweight class at Montreal's 1976 Olympic Games and earned many other titles during a career that led him to the International Boxing Hall of Fame. He currently provides commentary on NBC Sports' Premier Boxing Champions series.

Topics