Skechers has begun to source some of its soles from The Goodyear Rubber & Tire Company. For now, Goodyear Performance Outsoles are available only on three models in the Skechers GoRun line of running shoes, but their application will expand throughout this year – first to other running models and walking shoes, then to lifestyle, trail and work shoes for men, women and children. The outsoles are made with a polymer that contains sustainably produced soy oil, a material used in various Goodyear tires. According to Skechers’ president and co-founder, Michael Greenberg, they reinforce areas that come in for heavy wear while improving traction and stability, whether for running or playground use. Shoes with Goodyear outsoles are available on Skechers’ e-commerce site and at selected Skechers retailers.

Topics