Skechers Performance, a division of Skechers USA, has announced it will be the title sponsor of the Los Angeles Marathon again, after the inaugural title sponsorship in the 2016 edition. The footwear company is celebrating the upcoming event with a global marketing initiative called Road to Los Angeles. In addition, the company has launched a collection of official race merchandise, which is comprised of limited edition apparel and footwear. Skechers is also launching the GOrun Forza 2 OMG footwear model, which will only be available at the Skechers Performance official race booth. This style features a bold “Los Angeles” graphic across the shoe from heel to toe. The 2017 Skechers Performance Los Angeles Marathon will be held on March 19. Alongside the race, the company will be holding the Skechers Performance Los Angeles Marathon Expo at the Los Angeles Convention Center on March 17-18.

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