Skullcandy intends to bring “disruptive innovation” to the market for headphones below the $100 level. The American producer of creative audio accessories inspired by action sports will also be more closely associated with professional sports. It will launch a campaign featuring Thiago Silva, captain of the Brazilian football team, and ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here