Skullcandy intends to bring “disruptive innovation” to the market for headphones below the $100 level. The American producer of creative audio accessories inspired by action sports will also be more closely associated with professional sports. It will launch a campaign featuring Thiago Silva, captain of the Brazilian football team, and athletes including NBA stars such as Derrick Rose and Kevin Durant. The company's sales declined by 39.4 percent in North America and by 11.9 percent elsewhere during the third quarter, leading to an overall sales drop of 29.6 percent to $50.0 million. Costs related to the transfer of its head office to Park City, Utah contributed to a decline in net profit of 83.4 percent to $1.1 million.

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