Skullcandy, the lifestyle audio brand, has announced a new upcycling program in partnership with Cali Resources, designed to take all returned or damaged Skullcandy products and refurbish them to eliminate waste. Skullcandy and Cali Resources said that they will donate part of the proceeds generated from the upcycled products to Protect Our Winters (POW), the climate advocacy group for the winter sports community, founded by professional snowboarder Jeremy Jones in 2007. Every refurbished product is indeed sealed with an “Upcycled For POW” sticker. The upcycled program, which is currently in effect nationwide across the U.S., will expand to Europe in 2020.
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