Sky News reports that Endura, a leading British cycling apparel supplier, is studying a potential sale after it was approached by several parties that previously attempted to take over the Rapha brand. Rapha was sold last month in a deal that valued the brand at an estimated £200 million (€227m-$269m), opening up prospects of lucrative deals for other brands. Rapha ended up going to RZC Investments, an investment firm set up by two members of the family behind Wal-Mart, but Sky News says that several other interested parties went on to contact Endura. Established in 1992 by Jim McFarlane, the Scottish company is owned at 30 percent by Penta Capital Partners, an investment firm that came on board in 2014. Covering road and mountain cycling as well triathlon, Endura is a more performance-driven brand than Rapha. With sales to about 2,500 retailers in more than 40 countries, Endura is reportedly projecting Ebitda of about £3.5 million (€4.0m-$4.7m) on sales of £30 million (€34m-$40m) this year. That would imply sales at about half of Rapha's turnover of £63 million in 2016 but with a juicier profit margin, according to Sky News. The parties reported to have been looking at Rapha earlier this year included Invus Group, a U.S. private equity firm financed by an affluent European family, and Investindustrial from Italy. 

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