Slazenger, the golf brand owned by Sports Direct International, has...

2016-01-22T00:00:00+00:00

Slazenger, the golf brand owned by Sports Direct International, has signed a five-year contract with Rebecca Adlington, a double Olympic golf medalist, for a co-branded range of leisure and competitive swimwear

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Columbia launches Endor-inspired collection

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Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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iFIT launches fitness reality series in the US

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Columbia trolls Flat Earthers

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Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.