Slinger has announced its third acquisition so far this year in its bid to diversify from the sale of tennis ball launchers into a provider of a full “Watch, Play and Learn” suite of products and connected digital services for tennis players, possibly catering to other sports in the later future. The company, formerly called Slinger Bag, has agreed to take over PlaySight Interactive, a provider of video technology that captures data and analyzes them, producing automated videos. The company is said to have pioneered the deployment of artificial intelligence video technology in tennis. It already counts various current and former pro tennis players among its investors, including Billie Jean King, Novak Djokovic, Chris Evert and Pete Sampras, along with several venture capital funds. In an all-stock deal, Slinger is taking over 100 percent of the company’s shares in exchange for 28,333,333 of its own shares, currently worth $83.6 million on Nasdaq, plus an earnout. Earlier this year, it bought Foundation Tennis and Gameface.ai, a sports analytics company that uses artificial intelligence.

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