SmartGuy, a 13-year-old Danish company that sells fashion and sports clothing over the internet through the website SmartSport.dk, has reportedly purchased a German online sporting goods retailer, Sportprofi.de. The deal cost SmartGuy 8 million Danish kroner (€1.1m-$1.4m) for the German operation, which is expected to generate annual sales of between DKK25 million (€3.4m-$4.4m) and DKK50 million (€6.7m-$8.7m). SmartGuy recently expanded to Poland as well.
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