Smith’s owner buys into Blenders, gets the Under Armour license

2019-12-12T00:00:00

Safilo, the Italian eyewear group that owns Smith Optics, has bought a 70 percent stake in a fast-growing Californian firm, Blenders Eyewear, that targets Millennials and Generation Z customers with cool sunglasses and snow goggles and has a great website.

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