According to CMDsport, Snow Factory has a new CEO in Álvaro Camín, former business director for EMEA and global sales director at Suunto. The appointment is intended to free up the Iberian distributor’s owners, Javier and Alejo Garriga, to strategize digital and operational growth.
In September, Snow Factory also appointed a new chief financial officer, Álvaro Sansa, who had spent the previous six years at Estruagua Water Technology, as well as a new head of personnel, Mirèia Muixí. The company has yet to settle on executives to oversee technology (supplier-customer connectivity), purchasing or procurement. These will round out a management structure, established two years ago, that includes another nine posts: in marketing, retail, digital, sales, outdoor sales, snow sales, finance, IT planning and customer service.
Snow Factory generated €12.51 million in sales last year – down by 1.39 percent from the €12.69 million of 2019 but up from every other year since 2016. Profits, which amounted to €962,777, up by 139 percent from 2019, were at their highest level since 2017. The company employed 37 persons in 2020. At present it distributes ten brands throughout the Iberian peninsula: La Sportiva, Ferrino, Icebreaker, Stцckli, Picture-Organic-Clothing, Black Crows, Houdini, Ultimate Direction, Alpina and SuperDry-Sport.
