Snow Factory will distribute the Sport, Swimwear and Snow apparel lines of Superdry in the sports retail channels of the Iberian Peninsula. The project will be led by Fernando Rivero, a 41-year-old veteran of Nike who has also worked in several roles for the sports apparel line of Desigual. Snow Factory also represents Alpina, Icebreaker, La Sportiva, Stöckli, Zoggs and other brands.

Topics