Some Brands Benefited From Olympic Exposure More Than Others

2008-09-05T00:00:00

Several leading sports brands claimed outstanding results at the Beijing Olympics, as the sports feast in the world’s second-largest sports market came to an end. Nike and Adidas both had their triumphs at the Games, but the two mega-spenders were arguably upstaged by other brands from Puma to Speedo and ...

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