United Sports Brands is set to become the distributor of Spalding’s basketballs and related equipment for most of Europe. It will be taking over the license from Germany’s Uhlsport, which has held the rights since 2002. According to Patrick Cloots, its senior vice president for international business, United Sports Brands will be establishing a new team dedicated to the American basketball brand, founded by Albert Spalding in Chicago in 1876. The new distributor is headquartered in Fountain Valley, California, and has a European subsidiary in Olen, Belgium. It owns the brands Shock Doctor, Nathan and KT Tape as well as McDavid, which makes braces and compression supports for multiple sports, basketball among them.

Topics