Spalding will supply the official ball for the basketball, baseball,...

2015-03-31T00:00:00+01:00

Spalding will supply the official ball for the basketball, baseball, football and softball competitions of the Amateur Athletic Union in the U.S.

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Spalding launches ‘Always Building’ global campaign

2024-04-09T06:45:00Z By SGI Europe Editorial Team

Basketball equipment brand Spalding has debuted a new multi-year global campaign dubbed “Always Building.” Through a series of motivating imagery and videos, the campaign seeks to inspire the next generation of athletes to be their best in sports and life. The campaign highlights how sports help build a community that ...
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Columbia launches Endor-inspired collection

2025-12-04T18:18:00Z By Valentina Giannella

Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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iFIT launches fitness reality series in the US

2025-12-04T16:30:00Z By SGI Europe Editorial Team

Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.