Speedo has been unveiled as the headline sponsor of the British Universities & Colleges Sport (BUCS) Swimming Series. The agreement covers BUCS' Short Course Championships, Long Course Championships and Team Championships. The three competitions are together set to draw around 1,700 student swimmers from 120 institutions in the U.K. All three also include events for disabled athletes. Speedo will be offering discounts to students and running a series of fun giveaways. The swimming program is one of BUCS' largest. Among those who have competed at BUCS events in the past are the Olympic silver medalists Jazz Carlin and Siobhan-Marie O'Connor. The first event of the tie-up will be the Short Course Championships in Sheffield on Nov. 15-17.

Topics