Speedo has partnered with HeiQ, the Swiss specialist in textile innovation, on a new line of elite swimwear, including the Fastskin LZR Pure Intent and Fastskin Pure Valor suits. The drag reduction technology from HeiQ that is featured in the new line is obtained by modifying the surface of the fabric at a microscopic level. Speedo's LZR Pure Intent, which Speedo has defined its smartest suit to date, features a triple-fabric construction designed to enhance compression and flexibility. To reduce drag, Speedo and HeiQ developed a shark skin-inspired fabric technology, for maximum speed. Speedo's LZR Pure Valor is designed to be light and flexible. The fabric in the LZR Pure Valor was co-developed with HeiQ to offer a greater range of motion and core stability, to help swimmers feel lifted in the water and stay strong into the finish.

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