Speedo has signed up a French swim star, Florent Manaudou, to become its brand ambassador in a new four-year deal. The 22-year-old swimmer won the 50-meter freestyle at the 2012 London Olympics. He is the younger brother of Laure Manaudou, a former Olympic gold medalist sponsored by Arena. Florent is considered to be one of the most promising swimmers in the world. His famous 26-year-old sister, who is expecting a second child in August, recently announced that she was pulling out of competitive swimming. She is a now an ambassador for Reebok's Crossfit program. She has also reportedly launched a line of swimsuits under her own name in partnership with a French company, Topsec, which has about 1,500 automatic dispensing machines for swim gear all over Europe.

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