Speedo has signed up a ski champion, Felix Neureuther, for its “Speedo-Fit” campaign. The message is that swimming in the pool is a form of training that makes you fit to perform any other type of sport.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
Intelligence, analysis and advice for the global sporting goods industry.
