Speedo UK has teamed up with independent British fashion label Folk to launch a limited-edition outdoor swim collection. With more consumers preferring outdoor swimming in lakes, rivers and oceans, the collection gives swimmers more outerwear options to brave cold waters and warm up after a swim.
Combining the design and spirit of Folk with the heritage and performance expertise of Speedo, the collection features outerwear styles from Folk with silhouettes from Speedo. Pieces include costumes, swim shorts, swimming accessories, fleece tops and parkas, with the swimwear using recycled fabrics.
Former surf champion and avid whitewater swimmer Sophie Hellyer fronts the campaign, which is set against the backdrop of the rugged North Cornwall coastline. Backed by a group of wild swimmers, the windswept footage captures moments of exhilaration in the water and comforting warmth on land.
“The idea of working with Folk to create a cold-water swim collection feels really exciting at a time when we know there’s a growing appetite for outdoor swimming,” said Speedo’s brand vice president, Kirsty Saddler. “The design ethic of Folk and its importance on quality speaks to our brand and wild swim audience. The collection is stylish and vibrant yet refined with high function – we’re thrilled to launch such a joyful collaboration.”
The limited edition collection is available at www.speedo.com, www.folkclothing.com as well as select retailers, Selfridges, End and Mr Porter Italy.
