Speedo's partnership with Michael Phelps, which has spanned more than 12 years, formally ended at the end of 2013. The brand signed the American swimmer to his first endorsement deal at age 15, becoming his first-ever sponsor. Phelps, who is now 28, has become the most decorated Olympian of all time, winning a total of 22 medals of which 18 were gold. While mentioning the deal with great pride, Speedo emphasized that the relationship with Phelps went beyond a traditional endorsement deal, with the champion using the $1 million bonus he earned from the brand for his record medal haul in Beijing to start the Michael Phelps Foundation.

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