Sport 2000 International has hired an experienced, business analyst, Erika Schuh, to help the group to evaluate the big data collected by its national retail organizations in order to make better decisions through an analysis of internal processes and market developments. Schuh had already helped the group with data analysis last August after working with0 A.C. Nielsen, the German operations of Fresenius Medical Care, Catalina Marketing and Fitness First, as well as Hess Natur-Textilien. She will also help with category management, consolidating POS data internationally to help the category team to optimize the choice of product ranges. The members of the international team for the running, training and lifestyle category are Niko Schulz for apparel and André Navratil for footwear and equipment. They cover the same product lines for team sports, a category in which first-layer and swim & beach products are handled by Verena Schiedorn and Anne Schneider. In the winter & outdoor category, Schneider takes care of equipment and accessories, while Katja Reich covers apparel and Steffen Kunz focuses on outdoor footwear and equipment.