Sport 2000 International is launching a marketing campaign for the customization of ski boots in partnership with Atomic, Fischer and Salomon. The initiative, starting in November, will have a focus on Austria and Germany, where 150 affiliated retailers are taking part. “You can leave your boots on” (the key visual is a woman wearing nothing but ski boots) invites customers to visit the stores to have their ski boots fitted individually. Sport 2000 will support the effort with radio spots, in-store decoration and billboard advertising.

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