Sport 2000 is launching a new advertising campaign in France featuring Raymond Domenech, the former French football player and coach of France's national football team, from 2004 to 2010. Developed by Business, a 35-year-old Parisian agency, the campaign will make its debut on French radio stations on Aug. 17. Business has also developed the cooperative's slogan “Aux marques citoyens!,” calling French consumers to buy branded products. Sport 2000 has more than 450 stores in France.
Related articles
-
ArticleLuhta shows Olympic looks in Milan
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z