Under the Sport Depot banner, Sport 2000 has opened a Mega Store in Sofia, its largest store in Bulgaria with 3,000 square meters of retail space and four floors, each specializing in a different type of sport. The new retail concept of the store is characterized by a contemporary interior and an extensive range of products and brands. Modern features include digital signage in the store and thematically appropriate video content for the various sections. In addition, there are 3D beamers, a vending machine with merchandise, additional test zones, a space for social media photoshoots and various analysis tools for even better and more precise consultation. Ivo Todorov, marketing manager of Sport 2000 in Bulgaria: “The high-quality retail concept with the specialized sports sectors and the large advertising spaces makes it possible to present international brands in an excellent way. The priorities of the major brands are taken into account, and their products are positioned in such a way that customers remember them. This also strengthens our relationship as a long-term strategic partner to the industry.”

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