Sport-Master, the largest cooperative of sporting goods retailers in Denmark, is going to become an integrated retail chain. An equity investment company, Nordic Capital Fund VII, has signed an agreement to take it over, along with its parent company, Sport Danmark, and 96 percent of its 100-plus affiliated stores trading under the Sport-Master and Sportmann banners in Denmark, the Faroe Islands and Greenland. It is speculated that the change of ownership of Sport-Master may be a prelude to the internationalization of its rather profitable business model, as Nordic Capital has a history of doing that with two other previous investments – Falck fire engines and the Securitas insurance company. The terms of the agreement, which is subject to approval by the anti-trust authorities, could not be learnt at this time. Sport-Master works with Sport 2000 International. As previously reported, Intersport Danmark and Intersport Sverige have been contemplating a similar transformation, but they have been unable to carry it through.

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