Asics Corp. has announced that it has become a Total Support Member for the “25th Summer Deaflympics Tokyo 2025,” set to be held in Tokyo later this year on November 15-26. As part of this commitment, Asics will provide sportswear and other support to the Deaflympics Organizing Committee. Furthermore, the sportswear brand will collaborate on initiatives to promote and develop deaf sports. Deaflympics is organized by the International Committee of Sports for the Deaf (ICSD). The event, whose name comes from “Deaf + Olympics,” is held every four years. The upcoming Games will be held in Japan for the first time.
Asics already serves as an official top partner of organizations such as the Japan Para Sports Association, the Japan Paralympic Committee, the Japan Para Athletics Federation and the Japan Deaf Athletics Association. The company has also initiated projects supporting visually impaired runners in completing marathons without guides.
The first Deaflympics, known as the “International Silent Games,” were held in Paris in the summer of 1924. The ICSD, which organizes the Games, is an independent and self-regulated international sports organization, recognized by the International Olympic Committee (IOC). The ICSD is not involved with the International Paralympic Committee (IPC). The ICSD members currently include affiliated national sports organizations from 117 countries.
