Sportmarket Nordic has become the new distributor of Footbalance custom footbeds in Norway. Sportmarket Nordic and its parent company, Sportmarket AB, have a long history in the sporting goods industry. The group currently distributes many important brands in Sweden including Fischer and Quiksilver. It began to develop a Norwegian distribution operation one and a half years ago. Besides Footbalance, it sells Kombi Gloves and Kozi Kidz in Norway. Footbalance has gone from being a small Finnish company to having distribution in more than 18 countries on three continents.