Sports Direct International (SDI), the leading British sports retailer and wholesaler, is to launch a range of apparel under the Tony Hawk brand online and its own stores around Europe later this year, under a licensing agreement with Cherokee Global Brands, the owner of the label. The range is named after the famous board-sports athlete, who was ranked the number one vertical ramp skateboarder in the world every year from 1984 to 1996. SDI and Hawk are to work together on a product launch with a fully-integrated marketing campaign starting this fall, and the range will be expanded with more garments and accessories for the winter.

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