Frasers Group has opened a new Sports Direct store at Boucher Retail Park in Belfast, Northern Ireland, a property acquired by the group in 2022. The new store spans 3,252 sqm and promises a larger and improved retail space compared to its predecessor at the same location.
Spanning two floors, the store showcases products from some of the industry’s leading sports and lifestyle brands, including Nike, Adidas, Puma, Under Armour, and New Balance. Dedicated sections for football, running, and specialty sports are featured in the new space.
Consumers visiting the store can also take advantage of Sports Direct’s market-leading Running Concept, which includes a running gait analysis. The expanded and upgraded store aims to provide a comprehensive shopping experience for sports enthusiasts, offering a wide range of products and specialized sections catering to various athletic pursuits.
