Sports Marketing Surveys (SMS) has signed an exclusive contract with MMRI for their new intelligence platform, Klood Radar. The partnership will result in a new platform called Sports Radar. Klood Radar, MMRI's proprietary digital search technology, has the ability to automatically collect data on a particular topic, product or brand from around the world. The technology was a finalist at the Market Research Society's Operations Awards 2017, in the category for Best Data Solutions. The use of this software will enable SMS to provide sports brands, federations, event organizers and other sports actors with more elements to understand the sentiments and viewpoints within the sports market.