Sports Source Asia is a new trade fair that will take place in Hong Kong from next Oct. 27-30, contextually with the big Canton Fair in Guangzhou. It will be organized by Messe München, organizer of ISPO and ISPO China, together with the Hong Kong Trade Development Center, targeting only trade professionals. While ISPO China continues to focus on brands, with all its 13,500 square meters completely booked out for its next show in Beijing on March 14-17, Sports Source Asia will focus on producers. The plan is to accommodate some 900 work booths. It will be in competition with ISPO’s own sourcing section in Munich as well as with the big China Sporting Goods Show. With its next session due to be held in Beijing on Aug. 13-16, that big fair is also addressing consumers.