Sports World Buys Kangol, Introduces The Sportsdirect.Com Store Format

Mike Ashley continues to acquire brands, not only retail operations. Acting through International Brand Management Ltd. (IBML), a subsidiary of Sports World grouping all his wholesale properties, he has acquired Kangol, a well-known brand of headwear with lots of licenses for other products. He is reportedly paying £10 million (€14m-$19m) ...

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