SportScheck, Germany's largest specialty retail chain of sporting goods, has added a new store to its network. It has a selling surface of about 3,000 square meters and is located in Kassel, a city in northern Hesse. The subsidiary of the Otto Group plans more openings after this 18th outlet, starting in September with a new unit in Berlin, followed by another one in Aachen next year and number 21 in the region of Düsseldorf by 2017. Meawnhile, SportScheck is transferring its logistics to the big facility operated near Erfurt by a third-party provider, Fiege, to help improve the connection between its online and offline retail operations. The move is described as an important step to implement the chain's new multi-channel strategy, starting with its German and Austrian online shops next July. The chain's logistics had been previously handled by its parent company, Baur, which belongs to the Otto Group. As previously reported, based on preliminary figures, Scheck's turnover decreased by 2.9 percent in its 2013-14 financial year, ended on Feb. 28, down to €336 million.

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