SportScheck is going for new partnerships in different ways, based on a declared mission to bring together sports-minded people, particularly online. After its acquisition of Fitfox, the fitness community platform, the big German sports retailer has partnered with Fanatics to be its exclusive supplier of licensed products in its domestic market. The contract gives sports fans all over the country access to the offerings of the world's largest web store for team licensed products. Besides its deals with big American leagues like the NBA, the NFL and MLB, Fanatics has signed contracts recently with numerous important football clubs, mostly in the U.K. and Spain. It recently set up an office in Hamburg.

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