SportsShoes.com has appointed its first Partnerships Coordinator to enhance its engagement with running and fitness communities. Georgia Malir, previously with Saucony, takes on this role, managing the retailer’s partnerships strategy and overseeing relations with over 1,000 running clubs and event sponsorships.
In a statement, Malir expressed her enthusiasm for joining SportsShoes.com, emphasizing her commitment to aiding individuals in their fitness endeavors. The retailer, known for its extensive range of products from brands like Nike and Asics, recently secured a significant partnership with Parkrun, extending its reach to over nine million registered runners globally.
Brett Bannister, SportsShoes.com’s managing director, highlighted the importance of fostering a supportive running community beyond retail. He praised Malir’s expertise and emphasized the retailer’s commitment to providing value and visibility to its partnerships.
