Spy has announced that Tony Larson is returning to the company as creative director. Larson was part of Spy's branding and artistic direction from 2012 to 2015, which included the launch of the Happy Lens campaign. Earlier in his career, he served as designer and art director for Girl Skateboards for almost a decade, and held the roles of creative director at Super Brand, and art director at DC Shoes. In addition, Spy has announced that effective July 1, Myrosha “Myro” Daley, Spy's sales and marketing manager for Canada, will oversee the company's expanded efforts in the country, focusing on eye-care professionals and the optical retail channel. The decision concludes Spy's relationship with WestGroupe, a long-standing partner for the brand in the Canadian market.