SRAM has done some reorganizing at its marketing team in Europe, saying that the move will better serve its road, mountain bike and urban segments. Gaetan Vétois is the company's new European marketing manager, and he will work with the teams from original equipment sales, aftermarket, dealer marketing, and marketing and communications to ensure that they are all sufficiently supported. Tobias Erhard has been named global urban brand manager. Elmar Keineke will keep his position as European MTB brand manager, which he took over in July 2011. He's been with the company for eight years. All three men report to David Zimberoff, SRAM's global marketing director.

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