Start Holding, owned by the Nilsen family, has bought a majority share in Outdoor, the distributor of The North Face in Norway, after seven months of negotiations. The Nilsen family was the former owner of the Sporthuset retail chain before it was bought by Gresvig. It is also a long-time acquaintance of Bjørn Arne Evensen, managing director at Outdoor. The new owners will bring capital to the company to continue its growth. Outdoor was set up four and a half years ago, and generated 75 million NOK (€9.4m-$13.5m) in turnover in 2007 compared with NOK 25 million in 2004.