Starting in 2014, Reebok will replace its Vector logo with its new red Delta logo across its whole fitness collection to mark the brand's new focus on categories such as training, running, dance, yoga and walking. Reebok first introduced the Delta logo in its CrossFit collection of training products, launched in 2010. The use of the Delta brand mark was recently expanded to the brand's new Reebok One apparel collection as well, and it will also be applied to some fitness products as of next month. According to a German magazine, Reebok is also opening more Fit Hub stores like the one inaugurated above the CrossFit Fifth Avenue gym in New York last August. It is taking the Fit Hub concept to India, where all its Reebok stores will reportedly be renamed Fit Hub. The first 50 will be operating by the end of this year, growing to 100 by early 2014.

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