Starting with autumn/winter 2013-14, ZeroRH+ and RH+, the Italian brands of helmets, goggles and apparel for snow sports and cycling, are taking their snow sports range to new markets such the Benelux countries, Canada, France, Japan, Austria, Russia, Switzerland, Singapore, South Korea, Spain, the Czech Republic and the U.S. For the German market, Peter Böhringer has been appointed sales director for the ski collection, while Edgar Tremmel of Edgar Tremmel Marketing will continue to cover the German bicycle trade. Böhringer, 48, who runs his own sales agency, PB Handelsagentur, has previously supported the sales of various brands such as Columbia, Crocs and Kjus. Currently, Böhringer takes care of Kodiak boots, the bags of Timbuk2, and Boombuz, an Austrian brand marketing eco-friendly sandals. So far, ZeroRH+ and RH+ snow sport goods have been sold only in Italy.

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