Steve Holley has been promoted as chief executive for Huf and Lakai, the two skateboarding apparel and footwear brands of Huf Worldwide, taking on some of the responsibilities of Keith Hufnagel, the skateboarding pro who founded the American company in 2002. The nomination follows an investment made in Huf last autumn by Altamont Capital Partners, which also owns Dakine, Mervin Manufacturing and other actions sports brands. Holley, who had been working at Huf as interim CEO for the past nine months, had served since 2014 as senior vice president of brand operations at Renegade Brands, which provides strategic oversight, leadership and shared services to Altamont's brands in the sector. Prior to that, he held global leadership positions at Oakley and Mattel. Huf will keep its creative office in Los Angeles, but will move its commercial operations to Orange County, where it hopes to attract new sales talent for its development in the U.S. and abroad.