Steven Fröhlich, a freelance writer for action sports magazines, started earlier this month as European marketing manager at Sole Technology’s European head office in Amsterdam. This is a new position created to take care of marketing around Es, Emerica and a more recent brand of apparel, Altamont. Another marketing manager deals with Etnies. Fröhlich was previously working on a part-time basis as the public relations and marketing manager of Hardcore Supplies, the Dutch distributor of DC and Globe, among others. He reports to Jan van Leeuwen, the new general manager of Sole Technology in Europe. Fröhlich will continue his freelance activities while working at Sole Technology.