Strava has announced the appointment of Anita Patwardhan Butler as its first-ever chief design officer (CDO). In this role, Butler will oversee all of Strava’s design and innovation aspects, including brand and marketing design, product design, research, and content design.
With more than 15 years of experience, Butlermost recently served as vice president of product design at Twitter, leading design for the company’s consumer experiences. Prior to Twitter, she was the head of design for Facebook Stories Experience and held several senior design positions at Ancestry, Sephora, Walmart and Hotwire.
The move is the latest in a series of changes to the Strava executive and board leadership teams. Most recently, co-founder and CEO Michael Horvath announced he would be stepping down from the role for a second time.
