Sugoi Performance Apparel has been chosen as the outfitter of participants in Ironman Triathlons in North America and Europe for the next three years. In addition to designing the official performance race apparel for events and the Ironman Executive Challenge for business leaders, Sugoi, a division of Dorel Industries, will also launch its M-DOT brand collection of men's and women's bike and running gear suitable for training in all seasons. The new merchandise will launch on March 30 at the Accenture Ironman 70.3 California.