Sugoi, the performance apparel company of Dorel Industries, has redesigned its website. The new site facilitates sales via the internet with its Shopatron ordering system. Currently only American customers can buy from the Sugoi site, but the company plans to expand first to the U.K. and then, later in 2009, to the rest of Europe. European customers can still buy Sugoi products from dealers and large retailers online in the meantime.