Sun Day Red has officially launched following its announcement together with Tiger Woods in February. The brand has debuted exclusively on its website, with plans for expansion through wholesale partnerships by Spring 2025, according to the company. Additionally, Sun Day Red will release special collections in May. For Woods, this venture follows his recent departure from a 27-year partnership with Nike, during which he reportedly earned approximately $500 million. Since then, Woods has collaborated with TaylorMade, notably developing the P·7TW irons and securing his fifth green jacket at the Master Tournament in 2019.
“I am thrilled with the Sun Day Red apparel and accessories that we have put together,” Woods said in a statement. “Every detail has been meticulously designed, prioritizing the athlete first at every step, resulting in a collection that exceeds the highest standards.”
Described as “athluxury” clothing by TaylorMade and Woods, Sun Day Red offers functional fashion tailored for athletes, reflecting a growing trend in golf apparel. A few hours after launch, some products were sold out and put up for auction at a hefty prize.
